John Esplana
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Certified Mortgage Planning Specialist (CMPS). As a CMPS, I help my clients make safe and successful choices by integrating one of the largest debts in their financial portfolio with their mid to long-term goals like college education and retirement planning to name a few.

John Esplana's Blog

Breaking the myth "My clients choose to do business with me because they like me".

One of the first fatal mistakes that Realtors make in their career is falling into the trap that our clients choose to work with them because they like them. In reality, clients choose to work with us because we display a set of values that are consistent with what they are looking for and believe will give them the best chance of selling or purchasing their home. Many Realtors are obsessive about controlling every piece of the real transaction because they believe that no one can do it as good… Continue

Posted on July 21, 2010 at 7:00pm — 1 Comment

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