Self-Produced Videos: How to Ride Bulls, Improve Traffic and Play Nice with the Google Knowledge Graph
A businesswoman recently contacted me and asked why her self-produced videos were not getting…See More
Video Marketing That Moves Real Estate
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Eric Robbins
- Male
- San Francisco Bay Area, CA
- United States
- Blog Posts (41)
- Groups (14)
- Photos (127)
- Photo Albums (8)
- Videos (54)
Eric Robbins's Groups
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Team Hertz
1 member
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WorkSmartBeSmart
2 members
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CityTourVideo.com Locals
1 member
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Domain Names For Sale
1 member
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Job Relocation
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Eric Robbins's Page
Profile Information
- My Company
- New Rulez Marketing, LLC
- My Web Site(s)
- www.LookMa.net
www.CityTourVideo.com
www.YouTube.com/user/lookmavideo
www.facebook.com/pages/MoveVideos/169228929773260
www.Twitter.com/MoveVideos
www.Linkedin.com/in/ericmongorobbins
www.Activerain.com/mongo
- My Role
- Chief Storyteller
- Locations I Serve
- Look Ma! Internet video real estate production and distribution services are available in the Greater San Francisco Bay Area and surrounding recreational destinations.
New Rulez Marketing services are available to business professionals anywhere in the world. Our properties include: CityTourVideo.com and MoveVideos.com.
- My Professional Designations and Awards
- BA in Economics from UC Davis, Graduate of the Sacramento Entrepreneurship Academy (SEA), California Licensed Real Estate Agent, CCIM 50% complete
- My Business Experience
- Ten (10) years with Carpenter/Robbins Commercial Real Estate in San Ramon, CA as a full-commission agent and top producer. I closed over 400 lease and sale transactions and participated in all facets of the process: marketing, sourcing clients, property tours, offers, reading contracts, tracking escrows, and follow up. Clients included The United States Postal Service, The City of San Ramon, E-Loan, Network Robots, Valley Oak Systems and many small business owners.
Three (3) years with BeConnected USA as a corporate relocation scout helping new employees from Pixar, Google and Apple navigate the neighborhoods of the San Francisco Bay Area and secure housing.
I also own my own properties and grew up in a real estate family that owns its own businesses.
In addition to real estate marketing, my marketing background consists of experience in public relations, journalism, blogging and publishing.
Look Ma! evolved from a project I accepted last year: to help a great real estate agent (my mom) find effective marketing channels on the Internet. While researching the vast array of marketing tools available to real estate agents and experimenting with many of those tools, I came to the conclusion that Internet video was the right vehicle for my next business. It had all the classic earmarks of a promising, emerging market: a superior communication medium marked by increasing consumer adoption, an under-served client base and investment capital flowing into technology tools.
What the heck does all that mean?
"a superior communication medium" - When skeptical people are confronted with conflicting information in the visual, vocal and verbal aspects of a message, they tend to trust the visual. I didn't make this research up - Dr. Albert Mehrabian, Professor Emeritus at UCLA did!
"increasing consumer adoption" - By all accounts, more and more people are watching Internet videos and sharing them with friends. Comscore and eMarketer research backs this up.
"under-served client base" - Most real estate videos have a low production value or are overly expensive and all are way too agent-oriented! My aim is to provide high production value at a great price, while revealing the 'thought leadership' of my clients.
"investment capital flowing into technology tools" - Video players and social networks are popping up like rabbits and many new tools are either here or on the horizon including: text-recognition (good for search-engine indexing), one-click video distribution to multiple platforms, and industry-specific mashups like Vook and CityTourVideo.com.
Why is Google so hot on video?
Google bought YouTube in 2006 and is building out server farms to handle the additional data load needed for this data-intensive, user-friendly tool. In addition, they are now adding video (pictures, maps, news) to their search engine results, also called "Universal Search Results." And in usual Google-fashion, they made their technology freely available both for users and the various social networks and web sites carrying video feeds.
I think what Google saw early on was that people's learning curves are better served by information platforms - video, blogs, and social networks - that are more convenient, more interactive and more intuitive than the old methods. Future generations are already using these platforms in school and you can bet these kids will be better equipped than their parents to navigate the next round of technology learning tools.
I don't know what the future holds in store for real estate professionals, but I do know I'll be there to help them adapt.
- Internet Sites Where I Maintain a Profile
- Facebook, LinkedIn, Active Rain, YouTube, Trulia, Zillow, Ning, Yelp, Twitter, etc.
- What Ethics Mean to Me
- Doing the right thing, especially when it conflicts with your own self-interest, is the only thing to do. I hold my clients' best interests above my own.
- Please email me the following:
- Monthly Newsletter, Business Discount Offers
Eric Robbins's Videos
Eric Robbins's Blog
Self-Produced Videos: How to Ride Bulls, Improve Traffic and Play Nice with the Google Knowledge Graph
Posted on May 17, 2012 at 2:30pm
e-pro? Bring on the g-Pros!
Posted on April 13, 2012 at 3:30pm
Latest Activity
Eric Robbins left a comment for Pepito Jimenez"Welcome Pepito, please take a minute and fill out your profile more completely. -eric"
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Comment Wall (7 comments)
- At 8:17pm on February 28, 2011,
Steve Lowinger said… - Hey Eric, I'm already getting great feedback from your video. Thanks again, Steve
- At 7:02pm on January 13, 2011, Jarie Bolander said…
- Correct. A solid ethical foundation makes it easy to do business which makes benefits the economy overall.
- At 4:07pm on January 13, 2011, Jarie Bolander said…
Eric-
Ethics lead to prosperity because ethical behavior leads to trust in people and contacts. Without this trust, people will second guess deals, focus on short term profits and have no recourse for regress of grievances.
This shuts down deal flow and commerce and leads to places like North Korea and the former Soviet Union where business is hard to do since everyone is trying to gain an unfair advantage.
- At 4:35pm on February 25, 2010,
Andrea Spence said… - WOW Eric, I keep getting more and more impressed with the fabulous video that you created for me. http://www.youtube.com/mentalleverage#p/f/13/2-R3fI1lAJg We are officially over 14,284 views and keep growing like a wild flower. Thank you!
- At 3:05pm on May 12, 2009,
Kirk Bailey said… - Hi Eric,
We've had great results with our direct mail strategy. Just like farming, those clients that realize the most benefits are the ones that are hitting our markets every month. Like any type of marketing, consistency and frequency are going to determine success. Those agents that hop in and out are not fully benefiting from the power of direct mail to market themselves as agents in addition to their changing inventory. The following link includes comments from current clients about their experience with HomeFolio... http://www.youtube.com/watch?v=itAnrri_Fco
- At 7:11pm on November 5, 2008,
Mary Robbins said…
- NEW video?
- At 6:35pm on November 5, 2008,
- Hi Mongo....YOU ROCK!
TOOL BOX
VIDEO SOCIAL: Video and social network marketing combo KO's the competition!
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Smart Quotes
"Never let your small business make you small-minded."
- Brendon Burchard, author of The Millionaire Messanger
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© 2012 Created by Eric Robbins.
